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Publishing Tools

Drive real business results with your social content

Sprout’s intuitive publishing and scheduling tools alleviate the manual work of executing social campaigns by providing precise recommendations and compelling content so your team can focus on strengthening strategy and connecting with customers.

Overcome publishing obstacles

Manually logging in and out of native platforms to schedule and publish social posts is a thing of the past. Sprout gives you the tools to replace time-consuming tasks with automated ease.

Spend less time keeping up and more time looking forward


Integrate easily

Quickly become a social publishing expert using Sprout’s intuitive AI and automation tools. Learn how to post efficiently and effectively with helpful training and detailed education materials.


Build a blueprint

Plan your publishing strategy, share with stakeholders and maintain oversight from a central hub. Organize posts across profiles, networks and campaigns using a visualized calendar to support long-term strategy.

Sprout’s publishing calendar week view shows an overview of all your scheduled posts with options to view, tag and edit content.


Craft engaging content

Pull approved multimedia assets from a shared library or add product tags and links to your posts by connecting your Instagram, Shopify and Facebook Shops product catalogs.

Multimedia examples found in Sprout's Asset Library, including images, videos and frequently used messages.


Optimize outcomes

Improve results using scheduling and monitoring tools. Automatically determine the best times to publish content to reach audiences and receive real-time engagement updates.

A closer look at Sprout’s Optimal Send Times menu lists six different times, each with star ratings that indicate levels of potential engagement.


Advance your social strategy

Capture attention and optimize strategy with an integrated platform. Publish, engage and analyze from anywhere using a mobile app with powerful automation and collaboration tools.

Benefits for every role

Benefits for every role

What’s included: core features

  • Content Suggestions

    Quickly find brand-relevant content to share with your audience using Sprout’s Content Suggestions to supplement original content or find inspiration.

  • Optimal Send Times

    Ensure more intelligent publishing using optimization algorithms to automatically determine the best times to schedule content to post to generate engagement and impressions.

  • Message Approval Workflows

    Generate intelligent workflows to guide internal and external message approvals to maintain oversight, safeguard brand standards and simplify collaboration.

  • Scheduling

    Import and schedule multiple social posts across different profiles and networks simultaneously. Save time and aid in planning by queuing up various posts in advance.

  • Asset Library

    Create, organize, edit and publish assets from a central location to simplify asset management and support visually engaging social posts.

  • Message Tagging

    Group and categorize messages based on workflow, business objectives and marketing strategies to easily organize content and streamline performance analysis.

  • Shared Content Calendar

    Manage individual posts and campaigns in a collaborative content calendar to improve visibility and facilitate long-term planning.

  • Social Commerce

    Add engaging and converting sales opportunities into your content by scheduling posts with product links and tags.

  • URL Tracking

    Append tracking data to links to easily identify social traffic in Google Analytics and monitor campaigns, referral traffic and conversions from social posts.

  • SproutLink (Link in Bio)

    Drive traffic to your content from your Instagram bio using a visual landing page with clickable links to your content.

  • Campaign Planner

    Strategize, plan, execute and measure the effectiveness of your campaigns and strategic projects with Sprout Campaigns.

  • Media Integrations

    Create visually engaging posts as part of your creative workflow by adding videos and images from tools like Google Drive, Dropbox, Bynder and Canva.

  • Request a demo

Sprout integrates with the social platforms that matter to your business

Additional resources